Turnin’ Rust Spotlight
ISSUE 0011
Our Friends at Turnin' Rust
Started in the summer of 2017, this father-son duo has built — and rebuilt — two massive YouTube channels, and an incredible fandom that we are proud to be members of. Lance Bush, and his father Wyatt, owners of Kravened Kustoms, an automobile fab and restoration shop in Bogata (bah-GOH-tah), Texas.
Their content follows their projects in the shop, barn finds and sales, and their journey as a God-fearing family of entrepreneurs in Northeast Texas as they give the past a future, one restoration at a time.
The Beginning of Kravened Kustoms
Lance and Wyatt Bush teamed up to form Kravened Kustoms, combining their love of rebuilding and restoring old vehicles with a desire to start a business.
They began by scouring the web and Northeast Texas woods in search of rusty relics that they could buy and rebuild on a budget.
Kravened Kustoms‘ expertise lies in their ability to find hidden gems and breathe new life into the. Lance and Wyatt’s combined knowledge of mechanics and restoration allows them to take old vehicles and turn them into beautiful works of art that each have their own unique story.
With the help of their family and their faith, Lance and Wyatt are able to turn rust into something beautiful and give these old vehicles a second chance at life.
Starting the Channel
The duo started their YouTube venture around August of 2017, with their channel called Turnin’ Rust. They ran a shop for around eight years, doing paint and body work for a while, and trying to make ends meet by bringing in jobs from the locals. They started the channel as a way to get themselves out there, so the world could see what they were doing.
The name Turnin’ Rust came about because they were turning rust, buying rust, selling rust, but also creating rust out of these vehicles with paint jobs to recreate patina and bring back the patina on them.
As the family started to film for the new channel, they found that it was not just a father and son project; it became a family affair. The youngest daughter, Christian, joined in and discovered a passion for creating content.
In the midst of the pandemic, Christian’s plans to become a teacher were put on hold. But when her family needed her to help with the new channel, it was the perfect timing.
Through working together, the siblings found a new relationship that they had never experienced before. The family found a new love that was amazing to watch.
When they began to film with the customers they met up with, they began to collect stories about the vehicles and incorporated those stories into the builds. The father and son team, along with their videographer daughter, made a great combination and created an engaging channel.
Restored
After a turn of bad luck the Bushes lost access to the Turnin’ Rust channel and content for over two years. The sudden disappearance of the channel left viewers wondering about the fate of the father and son and the future of the channel.
After losing their successful YouTube channel, this family had to start from scratch. But they had faith that God had a plan for them. They started a new channel, Restored, with the belief that God would provide for them. And He did. They witnessed God’s provision financially, and they saw Him open up unexpected doors for them. They knew that God was moving in their lives, and it was a humbling experience.
In that time, they were able to pivot and grew their new channel, Restored, to multiple six figure subscriber numbers, and built an avid audience of their unique content.
Their new channel continues to showcase their passion for restoring old vehicles, and their faith in God has played a vital role in their journey.
Their mission
Now that full control over their channels has been restored, they have been able to compound their efforts and cover a wide variety of content in their niche.
This close-knit family is on a mission to resurrect the automotive relics that have been buried by history, and breathe new life into these forgotten machines.
Mary Ellen's Farm
Mary Ellen’s Farm is the subject of the video we’re featuring today, and one of the many places that Lance and Wyatt have visited in search of rusty relics. Sarah Wahlberg, Mary Ellen’s granddaughter, inherited the farm last year from her grandparents. Her grandfather retired from LAPD approximately 50 years ago, and they bought the farm. Sarah now owns the farm, and she plans to collect her own junk over the next 50 years — out with the old, in with the new!
During their visit to Mary Ellen’s Farm, Lance and Wyatt discovered several old vehicles, including an old Ford camper that resembled an old step van. The camper had been sitting on the farm for over 50 years, and it was put up on blocks to save the tires. Lance and Wyatt also found an old Ranchero, a Mustang, and several other Fords that were waiting to be restored.
The Ranchero
The Ranchero belonged to Sarah’s uncle, who was not happy with how the people who had worked on it had restored it. He tore it down again and was planning on getting it back up and running because he loved to dabble in backyard mechanics. However, he never got very far on the redo of the redo.
Lance and Wyatt were able to take a look at the Ranchero and found that it was still in good condition despite not having been driven for many years.
Lance and Wyatt also discovered several other relics on Mary Ellen’s Farm, including bits and pieces of old vehicles that were in need of restoration. While some of these relics were beyond repair, Lance and Wyatt found that they could salvage parts from them that could be used in other restoration projects.
BadgeCaps Highlight
Lance gave us a big shoutout during this episode, and we appreciate so much that he’s not only a customer, but one of our biggest advocates.
This is what he had to say:
“So guys, real quick we wanted to announce that we have our Turnin’ Rust hats back in stock.
Now, each one of these hats has been built with perfection by our friends over at BadgeCaps.
We’re offering these hats in two options of steel logos, with our original Turnin’ Rust logo being hand painted and rusted by yours truly.
And as for the rest of the work? Well, we left that up to BadgeCaps.
So if you guys are interested in ordering one of these hats go to www.be-restored.com.
And if you’re looking for something to take your business to the next level be sure that you go check out BadgeCaps.com to see what they can come up with for you.
Now let’s get back to the show.”
The Turnin’ Rust and Restored story really resonates a lot with the team here at BadgeCaps, and we love to prop up our fellow bootstrapping entrepreneurs that take pride in their American-made products and services.
At BadgeCaps, we take pride in producing high-quality promotional apparel that makes a real impact. Our team of experts is dedicated to working with businesses to create one-of-a-kind products that are both functional and stylish. We understand that businesses have unique needs and are committed to working with our clients to meets those needs.
We believe that promotional apparel is more than just a marketing tool – it’s an extension of your brand. That’s why we strive to create products that are not only visually stunning but also durable and functional.
If you’re interested in learning more about our laser-cut stainless steel promotional apparel, please visit our website or contact us directly. Our team of experts is always available to answer any questions you may have and help you create the perfect promotional item for your business.
So why settle for ordinary promotional apparel when you can have something extraordinary? Choose BadgeCaps for your next promotional item and stand out from the crowd.